About Memory Cards

While in the past, many companies (particularly SanDisk) used their own proprietary formats for data storage, memory card formats for digital cameras are now very standardized. In general, you can buy a card made by any manufacturer to use in any camera, as almost every digital camera now accepts either SD or CF cards, if not both. Let's look at some of the factors you might consider in choosing a memory card.

What are CF and SD Cards?

Compact flash memory cards, which were developed by SanDisk in 1994, are generally used for storing photos in DSLRs, particularly professional-grade cameras CF cards come in two types: microdrive cards (which essentially contain a small hard drive) and solid state cards. Generally solid state ones are tougher and draw less power. At the time of this writing, most CF cards hold between 1 gigabyte and 32 gigabytes, although several 64 gigabyte cards have been introduced over the last few years.

SD (Secure Digital) cards, on the other hand, all have solid state memory. As they have a 9 pin interface rather than the 50 pin interface found on CF cards, they have a lower maximum transfer speed. Additionally, a standard SD card holds a maximum of two gigabytes of data; however, SDHC (SD High Capacity) cards have the same physical size and can hold up to 32 gigabytes.

Both CF and SD cards have persistent memory, which means that you don't lose your photos when you stop supplying the card with power. Memory cards for digital cameras are designed to be very reliable, as photographers depend on them!

Memory Card Speed

When looking at the stats of your memory card, transfer rates will be listed as something like 100x or 400x, where x is 150 kilobytes per second. As your camera has a limited amount of internal memory, a faster card means less time to clear the camera buffer and take more photos.

However, don't forget to look at the maximum transfer speed of your camera as well! There's no point in paying extra to get a 400x card rather than a 200x card if your camera can only write data at 150x anyway! The transfer speed is most important if you'll be shooting continuously; if you're taking multiple photos per second, your buffer can fill up fast, but if you're doing landscape photography it's probably not as important.

Of course, a higher speed means less time spent transferring the photos to your computer or electronic storage device as well! If you'll fill your cards quickly, it may be worth investing in a faster card simply so you can cut down on the time it takes to back up your photos and get the card ready to use again.

Memory Cards for Digital Cameras: Does Size Matter?

How large of a memory card do you need? A few years ago, a one gigabyte card was considered quite large enough; these days, 16 GB cards are popular and the recently introduced SDXC standard will allow cards to hold up to 2 terabytes!

Some of the trade-offs are obvious: smaller cards are cheaper! If you have a limited budget, buying a larger card may mean settling for slower transfer rates.

Ignoring the money issue, the advantages of a larger card are obvious: you don't have to swap cards as often or worry about running out of space during a long day of shooting. You also don't have as many things to carry; if you're using a half-dozen memory cards, it's much more likely that you'll get them mixed up or lose one than if you only have one or two. You also put more wear on the camera door changing cards more often.

Of course, the flip side of that is that when you have more cards, if one of them fails, you lose fewer photos. You may also be able to get the same amount of space for less money; two 32 GB cards will generally cost a lot less than one 64 GB card!

Choosing a Memory Card

Ultimately, when it comes to memory cards for digital cameras, which camera you have will most likely determine which type of card you need to use. Of course, a few cameras do take both types...but generally in that case you would use both at once!

Modern memory cards are fairly reliable, and as long as you protect your memory card, it's unlikely to fail anytime soon, although you should back up your photos regularly and format your memory card occasionally to avoid errors. (The author's engagement photos were almost lost due to memory card failure once, most likely due to lack of formatting; consider yourself warned!)

So which card should you choose? As long as it can read data as fast as your camera can write it and can hold as many pictures as you're likely to ever take in any one session (where a session, in this context, means however long it is until you back up the photos and wipe the card), pretty much any compatible card should work. Now go take some photos!

The first thing that any budding photographer needs to learn are the fundamentals of photography starting with the basics. Get these under your belt quickly and you have already won half the battle. So, what needs to happen to get you going as a beginner with your first digital camera? Let's take a look at my top seven.

my first picture taken on my new camera

1. Equipment

It's not all about equipment. Don't go rushing out to buy expensive equipment without knowing what you need. A keen sales person will sell you as far as your wallet or credit card will take you. Wait until you know what you need and what you like and match these desires with the right equipment.

2. Decide on the type of shots you'd like to shoot

A good idea is to browse the internet photo galleries, look in magazines or visit your local library to get an idea of what type of photo you really like. Try it out with your camera and see if you are able to, or, want to persevere until you can. Once you've made a list plan to go out and shoot on a regular basis. It's practise that makes perfect. Stick to it until you master your genre. Only then start looking for the equipment to match your area of interest.

3. Decide on a structured learning plan

Find out what you'd like to learn and what you need to learn in order to shoot the type of photos that interest you. For example, macro and nature photography is a more specialised art form and there are a number of techniques and skills to learn, as well as equipment you'll need to buy. Research it on the internet, read books and if possible take a course on macro or close up photography.

4. Take photos often

If you are not regularly shooting images you are not going to grow in your skills and abilities. Set yourself assignments based on what you are studying. Of course, in a structured course you will be given assignments. A photo a day keeps the creativity flowing and helps you to keep motivated. I did an assignment once taking a 100 photos of the same subject from a host of different angles. It gave my photography an unexpected boost.

5. Learn your camera's settings

Getting to know your camera is paramount if you want to learn to take great photos and the best way to do this is by reading your manual. Like I should be telling you this. I am the last one who reads a manual. But, if you do it in a structured way you'll be amazed at how quickly you get to know your camera. The way I did it was to go through the manual highlighting everything I already knew about it. Then I went back through the manual reading up on each section I didn't know, practising as I went along. Once I got to know it I was amazed at how much more I could do with my camera. The key is to experiment.

6. Keep your camera with you

Take every opportunity to get a great shot. Whenever you see something that would make a great photo, shoot it. I have often wished that I had taken my camera with me and got an amazing shot. If you don't have it with you, you won't get the shot.

7. Buy a tripod

Besides my camera, my tripod is the most important piece of kit in my equipment bag. There are shots you can only get if your camera is steady. The sharpness of your shots will improve dramatically. If the pros use them then why not the amateurs?

As you begin your photography journey, work at learning in a structured way so that the fundamentals of photography become second nature. Photography should be fun but your learning process needs to be serious. Happy shooting!

(PRWEB) November 23, 2012

Black Friday and Cyber Monday are big days for enthusiasts of photography. The costs that are associated with getting a brand new top of the range camera are staggering and most consumers will not mind the price discounts that will come on the biggest shopping days of the year. Whether it’s bought as a present or for practical purposes, a camera is always a good investment. Digital cameras have pushed the boundaries of photography to a level that was previously unthinkable. This is why Black Friday & Cyber Monday Deals on cameras and DSLRs will be on top of many people’s list. For more information on where to get such deals visit ShopOnlineWisely.com.

>> Get Great Deals for Cameras Here: http://www.shoponlinewisely.com/special-digital-camera-deals/

The next generation of Photography.

Usually when most people go out to buy cameras on regular days, they usually understand that they will have to make a compromise of some sort. Digital cameras came with several disadvantages such as the time taken to start up, shutter lag and others. Those were the early days of digital cameras and consumers these days don’t have to make such compromises. There are cameras out there that will seem to be the closest thing to perfection. The problem of course is that these cameras cost quite a bit of money.

Canon and Nikon are some of the biggest names as far as cameras are concerned. With products that have deep histories of being reliable, it’s no surprise that many people will be looking specifically for Black Friday & Cyber Monday deals on Canon and Nikon cameras. DSLR cameras are also becoming popular because they combine what was so great about the original cameras and merges this with what people love about the digital cameras. These cameras come with many features that photography enthusiast and even regular people thoroughly enjoy.

The many 2012 sales which will come on Black Friday, and Cyber Monday will enable many consumers to get one of these cameras at a great price. Websites such as ShopOnlineWisely.com will be a great source of information on deals for consumers who will be looking to buy cameras, Lenses and other Photography related products. The site is specifically designed to give consumers the best suggestions on who is providing deals on what. This means that you will be able to get valuable information on deals on cameras and many other items.

Don't miss camera top deals here: http://www.shoponlinewisely.com/special-digital-camera-deals/


NYC, NY (PRWEB) November 05, 2013

The new Nikon Df is a thrilling FX-format DSLR with a unique mechanical operation system and classic styling, along with Nikon’s flagship digital camera technology. A perfect blend of classic and modern, the Nikon Df offers a more personal shooting style that will inspire a new relationship with the camera—which one may have known and lost over the years—and reawaken the joy for taking photos.

The Nikon Df DSLR features an FX-format 16.2MP CMOS sensor and the EXPEED 3 image processor. The Df has an expanded sensitivity of ISO 50-204800, 5.5 fps continuous shooting, and a 39-point AF system with nine cross-type points. Dedicated exposure control dials along the magnesium-alloy body enable intuitive handling, the pentaprism viewfinder and 3.2" 921k-dot LCD avail a choice of means for monitoring, and a metering coupling lever permits the use of both AI (Aperture Index) and non-AI lenses. This means that in addition to supporting current AF-S, AF-D, and AF NIKKOR lenses, past manual focus, non-AI lenses can also be used without any modification.

The Nikon Df is designed exclusively for taking still photos, enabling high reliability, advanced functions and elegant camera control in Nikons thinnest, lightest FX-format DSLR. Dedicated mechanical dials for shutter speed, ISO sensitivity, exposure compensation, exposure mode and release mode all help to focus on what matters—achieving creative vision.

Nikon Df DSLR Camera Features:

■ 16.2MP FX-Format CMOS Sensor

■ EXPEED 3 Image Processor

■ 3.2" 921k-Dot LCD Monitor

■ Optical Glass Pentaprism Viewfinder

■ Dedicated Still Image Only Camera

■ Mechanical Exposure Control Dials

■ Multi-CAM 4800 AF Sensor with 39 Points

■ Expandable Sensitivity: ISO 50-204800

■ Continuous Shooting up to 5.5 fps

The Df is available for pre-order as a body only, in black or silver. The Df camera can also be bundled with the new AF-S NIKKOR 50mm f/1.8G Special Edition lens.

At the same time, Nikon also announced the AF-S NIKKOR 50mm f/1.8G Special Edition lens, featuring a newly-designed lens barrel with enhanced knurling and hatching on the manual focus ring. The AF-S NIKKOR 50mm f/1.8G special-edition lens is a fast normal-perspective prime for both FX and DX-format DSLRs. A Silent Wave Motor AF system provides fast, smooth and precise focusing performance with seamless manual focus override; one aspherical element is integrated into the optical design, as well as a rounded seven-blade diaphragm.

B&H Photo Video is a qualified Nikon Authorized dealer with the most up to date Nikon product information, product pricing and promotional offers. B&H Photo is currently accepting pre-orders on the new Nikon Df DSLR cameras.

Connect with B&H Photo on the web. (Facebook, Twitter, Tumblr, Google+, Pinterest, Flickr, YouTube, B&H Insights & InDepth)

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for close to 40 years. http://www.bhphotovideo.com/

San Jose, California (PRWEB) March 14, 2012

Follow us on LinkedIn – The omnipresence of photo technology in the modern world can be put into perspective by the trend of integrating cameras into all types of portable devices, such as, mobile phones, smartphones, PDAs, laptops (with built in webcams), among others. Digital cameras designed to capture video or still images, have over the years, evolved into being an integral part of modern lifestyles fuelled largely by consumers’ desire to capture and crystallize moments of their life. The industry witnessed sizable growth in the past enthused largely by improvements in picture resolutions, storage media, and compatible printers & PCs as a result of standardization of equipment. In the upcoming years, growth will be further fuelled by connected technologies that enable transferring and transmitting digital images captured by a digital camera via internet and cellular networks. Email transferability of digital camera images and the waxing popularity of digital photo sharing encouraged by the rising tide of social networking are poised to positively benefit the market in the future.

Demand in developed economies in North America and Europe is touching saturation with household penetration of digital cameras reaching over 85% to 95% in these markets, forcing manufacturers to target late adopters and focus on after point-of-capture functions such as printing images, editing captured videos, and on-line storage and sharing. With the number of households with multiple cameras continuing to grow, companies are also focusing on enhancing sales among repeat purchasers. In the upcoming years, growth in the world market will be driven by developing countries in Asia-Pacific, Eastern Europe, Latin America and Middle East. Strong economic growth, rising levels of employment, growing urbanization of lifestyles, rising standards of living, and increasing discretionary spends, represent factors which will help drive growth.

Technology developments/innovation has and will continue to drive gains in developed and developing markets alike. Innovation in the future will be targeted towards enhancement in terms of megapixels, changes in color schemes, interchangeable-lens, improved data storage capacity, enhanced processor functionality, higher levels of optical zoom, smaller form factor, bigger LCD screens, gyro function to stabilize shaky images, advanced CCD image sensors, and sophisticated lens technology, among others. Poised to score the highest gains are digital cameras equipped with multi-processing abilities, such as scene processing, multi-zone auto focus and picture stabilization. One of the foremost trends witnessed in the industry is the increasing megapixels in digital SLRs. An important outcome of the unabated innovations designed to feed the photo obsession of consumers in the marketplace is the gradual phase out of entry-level cameras with higher priced mid-level and high-end models.

The consumer electronics industry in Europe remains nervous about the play out of the sovereign debt crisis drama. Consumer spending which continues to remain a key pillar of growth in the market continues to remain volatile and sensitive to shocks. The market is facing immediate hurdles, such as, credit restriction, consumer indecisiveness and fears of possible collapse of consumer confidence in the event of escalation in the severity of the debt crisis. Amid conflicting news on the success of Europe’s band-aid strategy of containing the crisis, market sentiments continue to swing between hope and concerns. For instance, bailout packages extended to Greece by the EU has and will continue to help the country avoid a sovereign default on its bond payments into the short-term. Although these short-term solutions do not provide a permanent solution to the crisis and in reality indicates deferring of conclusive, corrective action, market sentiments are nevertheless encouraged.

Bearish market sentiments indicate that tough government spending cuts and increase in taxes as part of the austerity measures could bring consumer spending under pressure in debt ridden economies. Although the Greek government under the leadership of Lucas Papademos, voiced intentions of implementing fiscal austerity packages (such as freeze on salaries in the public sector, increases in taxes, stricter penalties for tax evasion, increase in the retirement age, selective default” which involves voluntary’ write down of debts by the private sector, etc) to reduce the country’s widening deficits, similar measures are currently not seen as likely in relatively stronger economies with lower debt loads like in Germany and Italy.

Given the yet unclear signs of a possible rollover effect of the euro crisis, guarded optimism currently prevails in the marketplace. Market sentiments are additionally strengthened by the fact that the sovereign debt crisis has not yet been transmitted to the real economy as is indicated by the relative stability of the value of the Euro currency. The intrinsic value of the euro has been stable despite fears of massive inflation, and the Euro continues to remain the dominant world currency in comparison to the dollar. Germany’s relative resilience in handling the euro zone crisis is also helping strengthen confidence levels. Given the yet encouraging outlook for the German economy, the largest in the euro zone, it is not all gloom and doom as pessimists might view. Encouraging economic data such as comparatively lower levels of unemployment, better trade surplus accounts, and stable industrial output and manufacturing indices, indicate that the real German economy has not yet been impacted by the crisis as feared. This thereby discounts an across the board impact of a possible eurozone crisis which is still not confirmed as a technical recession. Consumer spending in Europe is therefore expected to hold up in the year 2012 despite the debt crisis.

As stated by the new market research report on Digital Cameras, the United States and Europe together corner a lion’s share of the world market. Asia-Pacific will emerge as the fastest growing regional market worldwide with a projected CAGR of 9.9% over the analysis period.

Major players in the marketplace include Canon Inc., Casio Computer Co., Ltd., Eastman Kodak Company, Fujifilm Corporation, Hewlett-Packard Company, Leica Camera AG, Nikon Corporation, Olympus Corporation, Panasonic Corporation, Ricoh Company Ltd., Sakar International Inc., Seiko Epson Corporation, Sigma Corp., Sony Corporation, among others.

The research report titled “Digital Cameras: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, competition, strategic corporate developments and profiles of key market participants. The report provides market estimates and projections for geographic markets such as the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Product segments analyzed include Less than or equal to 2 megapixels (MP), 2 MP to 5 MP, and Above 5 MP Digital Cameras.

For more details about this comprehensive market research report, please visit –


About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

New York, NY (PRWEB) February 14, 2014

Adorama (http://www.adorama.com), one of the world’s largest photography, video, imaging and electronics retailers, is offering customers big savings for a limited time on the following Nikon NIKKOR lenses:

Nikon 18-200mm f/3.5-5.6G ED IF AF-S DX VR II Lens

The ultra-high ratio zoom lens AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VR II for use expressly with Nikon DX-format digital-SLR cameras.

Sale Price: 250.00 USD instant rebate off the MSRP of 846.95 USD

Nikon 24-85mm f/3.5-4.5G ED AF-S VR NIKKOR Lens

Covering a highly versatile wide-angle to medium telephoto zoom range, the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR delivers stunning high-contrast images and HD videos.

Sale Price: 100.00 USD instant rebate off the MSRP of 596.95 USD

Nikon 85mm f/3.5G AF-S DX Micro ED VR-II NIKKOR Lens

This compact DX-format telephoto micro lens is ideal for extreme close-up and portrait photography.

Sale Price: 100.00 USD instant rebate off the MSRP of 596.95 USD

Nikon 28-300mm f/3.5-5.6G ED-IF AF-S VR II Lens

An ideal lens for FX-format DSLRs, featuring a 10.7X zoom, close focus to 18" at every focal length and VR II image stabilization, the Nikon 28-300mm is commonly used for landscape/scenery, low light, macro photography, night photography, sports/action, travel, video, weddings, wildlife photos and more.

Sale Price: 150.00 USD instant rebate off the MSRP of 1046.95 USD

Nikon 28mm f/1.8G AF-S NIKKOR Lens

The AF-S NIKKOR 28mm f/1.8G's fast maximum aperture lets you create in nearly any light, dusk to dawn, indoors or out, and offers outstanding depth-of-field control.

Sale Price: 100.00 USD instant rebate off the MSRP of 696.95 USD

Nikon 50mm f/1.8G AF-S NIKKOR Lens

This updated classic with a fast maximum aperture is ideal for everyday shooting, perfect in low lighting situations and great for producing images with beautiful background blur (Bokeh).

Sale Price: 20.00 USD instant rebate off the MSRP of 216.95 USD

Nikon 85mm f/1.8G AF-S FX NIKKOR Lens

Nikon’s fast, medium telephoto FX-format portrait lens offers crisp and natural image reproduction for stills and HD video.

Sale Price: 100.00 USD instant rebate off the MSRP of 496.95 USD

Nikon 40mm f/2.8G AF-S DX Micro Lens

Small enough to be carried anywhere, this standard focal length DX-format micro NIKKOR lens provides high resolution and contrast from infinity to life-size.

Sale Price: 30.00 USD instant rebate off the MSRP of 276.95 USD

Nikon 16-35mm F/4G AF-S ED VR-II Lens

Now, an all-new ultra-wide zoom featuring a fixed f/4 maximum aperture, nano crystal coat, ED glass and Nikon VR II (four-stop) image stabilization offers discriminating Nikon digital SLR photographers an ideal blend of versatility and high performance priced well below its "pro" equivalent.

Sale Price: 300.00 USD instant rebate off the MSRP of 1256.95 USD

Nikon 24-120mm f/4G ED-IF AF-S VR II Lens

The upgraded standard zoom lens for FX-format DSLRs offers a constant maximum aperture to maintain exposure settings throughout the entire zoom range.

Sale Price: 300.00 USD instant rebate off the MSRP of 1296.95 USD

Nikon 80-400mm f/4.5-5.6G AF-S VR NIKKOR ED Lens

This is the ultimate medium to super-telephoto zoom lens. With the broadest focal length range in Nikon’s super-telephoto zoom lineup, it reduces the number of lenses you need to carry into the field and expands your handheld shooting capabilities, thanks to Nikon's Vibration Reduction (VR) technology.

Sale Price: 400.00 USD instant rebate off the MSRP of 2696.95 USD

Nikon 50mm f/1.4G AF-S NIKKOR Lens

The Nikon 50mm f/1.4G is ideal for travel, event, environmental and general photography in a wide variety of conditions, with superb optical formula and an ultra-fast f/1.4 maximum aperture.

Sale Price: 100.00 USD instant rebate off the MSRP of 484.95 USD

Nikon 105mm f/2.8G ED-IF AF-S VR Micro NIKKOR Lens

Engineered for use with either Nikon DX format digital or 35mm SLR cameras, this superbly crafted lens is ideal for outstanding close-up and general photography.

Sale Price: 185.00 USD instant rebate off the MSRP of 984.95 USD

Nikon 10-24mm f/3.5-4.5G ED-IF AF-S DX Lens

Offering a dramatic, ultra-wide, 110

Even though the 15x optical zoom lens is enough to perform with, the camcorder also arrives with strong actual shutter and aperture priority shooting modes. This consists of an aperture alternatives from f1.8 to f8 and a shutter speed range from one/6 to 1/2000 second so you have a lot much better manage about depth of area. These attributes are a lot more typically noticed in skilled-stage camcorders and not compact customer-stage camcorders like the Canon VIXIA HF M31. Canon's Cine Mode is also offered although you can choose metering and drive modes when taking even now photos as effectively.
All in all, the Canon VIXIA HF M31 is a good compact customer-level camcorder that delivers outstanding full Hd overall performance alongside with substantial-finish capabilities not typically seen in a camcorder of this class. Sound layout and an affordable price point also make it appealing for the mid-variety person looking to get something with a small bit much more functionality than the average consumer.
Canon, as a brand name, is recognized to produce good quality videography devices for informal and specialist end users. Evidently the two of these markets are essential to them. The organization consistantly manages to incorporate prosumer high quality and functions into it is client merchandise. The Canon Vixia HF S100 is the best example of a camcorder that can have you taking house films like the pros appropriate out of the box
The Vixia S100 is a camcorder that is in the best of it is class. Features like the 10x optical zoom and automated stabilizer permit you get excellent motion pictures with no getting close to the issue. the high quality is excellent no matter whether you are indoors or outdoors. In addition, your videos will be in substantial definition, a characteristic that in not available on most camcorders. Recognizing that you could not be a technologically challenged, the camcorder arrives equipped with a lot of simple to use automated settings.
If you want to take still photos but do not want to carry a even now camera around, don't get worried. One particular of the special features on the Canon Vixia HF S100 is that it can get lovely nonetheless pictures in addition to taking films. Taking photographs on the fly while simultaneously making video boosts your possibility to get the excellent shot with the camcorders constructed-in eight. megapixel lens. What's a lot more is that the Vixia HF S100 has the industries most advance picture processor.
The cons of this camcorder, according another Vixia HF S100 critique, the camcorder does not carry out as properly in lower light. It is explained that sharpness is reduction in other than daylight circumstances. This criticism is understandable considering that the product is frequently compared to specialist camcorders. In light of that the critique is virtually a compliment since of the class of camcorders that it is being in contrast to. The remedy to this minor issue is to purchase an attachable exterior mild.
Canon has obviously hit a property run with the solution. The Canon Vixia S100 incorporates the most up to date digital technologies for both the camcorder and digital camera. The unit weights about a pound and is durable. If you are searching for a high quality customer camcorder with several prosumer attributes, this is an excellent option for you.



The Coolpix S8000 is a 14.2 megapixel digital camera with a 10x optical zoom. Like the Nikon Coolpix P100, it is one of Nikon's more advanced shooters, but it is also easy and fun to use. Its dimensions are such that it will easily fit in a shirt pocket. In fact, Nikon claims it is the slimmest camera in its class. The S8000 has an HD movie mode, a 3" LCD screen, and is available in several vibrant, yet tasteful, colors. Its stylish design and comfortable ergonomics will also appeal to most tastes.

Photo Features and Quality


Shooting in Monochrome

To give a contemporary photo an old-fashioned feel, try shooting in monochrome. A picture done entirely in black and white or sepia tones achieves on old time look. Rather than editing the picture through a computer program, many digital cameras feature a setting that enables you to actually shoot the images directly in monochrome.

The monochrome setting option simplifies the process of creating these stunning pictures. No software or special knowledge of photo editing is required to produce these stunning images. Depending on what type of digital camera you have, the monochrome setting will be located in the My Colours, Colour or Picture Style settings menu.

Types of monochrome settings

Once you've located the monochrome setting, you will see that you have different options. Black and white and sepia settings are offered by most digital cameras. Colour monochrome settings, such as green and blue, are included in some cameras as well. The more advanced cameras enable you to enhance the monochrome mode with various coloured filters. These filters allow you to achieve a number of effects. For instance, you can recreate the effect of a red filter over black and white film. Also, any colours in the subject that are the same colour as the filter can be selectively lightened.

Choosing a setting

Consider the emotion you want the photo to evoke. Sepia tones create a different feel than black and white, and vice versa. For example, a sepia-toned image will present a softer look, reminiscent of antique photos. Black and white, on the other hand, is ideal for photographing strong structural elements for stark contrasts.

Choosing your subject

Landscapes and city scenes tend to feature strong structural elements, such as buildings. Shadows actually enhance these subjects. Sunlight casts the lines and angles with dramatic patterns. To record the most detail possible, use an ISO setting of 200 or less. Low ISO settings best capture the shadows and structures that make for striking monochrome photos.

Gentle, more romantic settings also lend themselves well to monochrome mode. A dream-like or nostalgic mood can be evoked through monochrome photography. Subtle nuances emerge through the variations in tone.

Portraits, of both pets and people, are excellent subjects for monochrome photographs, particularly those done in black and white. You can vary the effect by changing the lighting. Soft light minimises the appearance of blemishes. Directional lighting, lighting which emanates from a single source, accentuates facial features.

Tips for shooting in monochrome

As explained above, the monochrome setting directly captures monochrome images. No colour information is recorded. While colour photos can be made monochrome with computer software, a photo taken in the monochrome setting cannot be reverted to colour. That is, unless you take the pictures in RAW format.

Try using your digital camera's flash, whether inside or outside, when taking monochrome photos. Although the flash might washout an image taken in colour, that same flash can cast desirable dramatic shadows in monochrome.

Experiment with the different filters before you start taking photos. Your efforts will be better directed if you first know the effect that each filter achieves.

This article was brought to you by Canon Australia - Helpful photography tips

About Canon

Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon

New York, NY (PRWEB) August 17, 2012

B&H Photo Video is pleased to share with the Photography community the launch of the Sony NEX-EA50 Full HD Pro Cinematic event videography camcorder with 18-200mm servo zoom lens.

The NEX-EA50UH Camcorder with 18-200mm Servo Zoom Lens initiates Sony's new EA Series of camcorders designed for cinematic event videography. The camera includes an 18-200mm servo zoom lens, the first E-mount lens with servo zoom. NEX-EA50 features a new Exmor APS-C CMOS sensor and delivers Full HD 1080p at 24, 25, 30, 50 and 60 frames per second.

The popularity of HDSLRs among videographers can be credited to their filmic video quality, thanks to their large image sensors, and the prospect of professional grade HD video and still photographs, all within one camera body. The NEX-EA50UH was designed with this in mind and it improves on the concept by combining an APS-C sensor, E-mount lenses and DSLR quality still photographs with a camcorder form factor, servo zoom lenses, timecode and professional audio recording capabilities. It also has some truly groundbreaking features that videographers could only dream about before now.

While an HDSLR might be classified as a professional grade still camera that also happens to shoot good video, the NEX-EA50UH might be classified as a professional grade camcorder that also shoots great still photographs. It may be a curious concept, but this camcorder is serious about photography. Not only would the 16MP APS-C CMOS sensor be right at home in the body of a DSLR, the NEX-EA50UH also features a dedicated shutter release button, a mechanical shutter to eliminate rolling shutter artifacts, and a hot shoe for using traditional flash units.

The NEX-EA50UH may be a somewhat eccentric looking mutt, but the design will grow on you. It is particularly handsome with the viewfinder diopter tube, a shotgun microphone, and the 18-200mm servo zoom lens attached. Another nice design attribute is the shoulder pad, which slides backwards to accommodate a comfortable shoulder-mounted position. Some familiar features have carried over as well, like the top handle, a meaty handgrip with adjustable strap, and a shock absorbing microphone mount. HDSLR users who scoff at the size of this camera might think twice next time they have to assemble their shoulder rig. What’s more, for its size, the NEX-EA50UH is surprisingly light weight.

Read and learn more detail information about the Sony NEX-EA50 at BH InDepth.

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